Dec 08, 2023
Shop These Best Laundry Detergents, Made With Luxe Scents like Le Labo and Oud
By Arden Fanning Andrews There’s something happening with designer detergents
By Arden Fanning Andrews
There's something happening with designer detergents right now. And by designer, we mean upgrades from those neon-plastic jugs filled with artificially "fresh"-smelling goop—options once considered the best laundry detergents. These new and more luxurious iterations of laundry soap embrace sophisticated scents, concentrated formulations, fabric-specific formats, and recyclable packaging. Suddenly everyone started paying attention to everyday lifestyle needs, it seems. And for many, this is exactly the kind of evolution with the potential to lift a dark veil of dread from the inevitability of weekly chores.
"It makes you feel taken care of," says the Laundress cofounder Lindsey Boyd of featuring Le Labo's cult-y Santal 33 and Rose 31 fragrances—often found wafting through Condé Nast's elevators, hot on the trail of loyal editors—in the line's signature nontoxic detergents for an even softer scent throw (a term that describes how far an aroma travels). "The scents subtly linger the same way a perfume does," Boyd explains of the thrill of "a whiff as you tuck into bed, a hint as you slip on your favorite sweater." Similarly, DedCool's nontoxic fragrances have been translated into plant-based, biodegradable detergents offered in refills that seem completely adequate as stand-alone packaging. Plus the innovative formulation incorporates "ingredients like vegetable oil and sugar to effectively clean clothes without toxic chemicals that harm us, our waterways, or animals," according to founder Carina Chaz. Then there's the phosphate-free Diva scent of Glamorous Wash, which arrived in my mailbox by surprise. "It's a nostalgic smell that reminds me of a perfume I wore in my 20s called Angel by Thierry Mugler," Mikelle Furman tells me of what inspired her to send the gift. She buys it for her Austin home routine as "a big luxe item" and appreciates its nuances such as "hints of patchouli, but not in an aggressive way."
The recyclable aluminum bottles in which Dirty Labs distributes its concentrated Bio Laundry Detergents actually hold formulas so thoughtfully designed they’re safe for babies and pets. "We wanted to reimagine what clean laundry smells like," says the company's cofounder, David Watkins, who launched the Seattle-based brand last year with Dr. Pete He, who was formerly the head of R&D and product at clean beauty brand Tatcha. It's no wonder the line smells more like body care than old-school clothing wash. "We consciously formulated a signature scent that is also nontoxic; hypoallergenic; and free of dyes, sulfates, parabens, and other harmful chemicals," notes Watkins. And for those who prefer their own fragrance, consider its unscented version—for people with extremely sensitive skin, it's recognized by the National Eczema Association.
Here, a range of the best laundry detergent options that are reimagining the ritual of laundry day.
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The now classic cult fragrance featuring 33 ingredients (that's what those numbers mean!) mixed for a woody aroma with "notes of cardamom, iris, violet, sandalwood, papyrus, cedar, and leather" delivers an even gentler aroma that will make burrowing into a pillowcase after the first screech of the alarm an early-morning delight. Since it's allergen-free, you can worry less about the possibility of skin irritation.
Hyper-concentrated, baby-safe, pet-safe, septic-safe, cold-water optimized, and laced with scientific enzyme technology that gently removes stains without compromising the health of the planet; the list goes on and on for why Dirty Labs is as clean as it gets for this category. Plus its signature fragrance is what Watkins describes as "sophisticated, with subtle notes of magnolia, bergamot, and cedar."
Proving that oud-scented denim washes are indeed "a thing," Steamery's Swedish blend of colorant-free and preservative-free cleansers work to keep dark clothing vibrant. For favorite jeans and pitch-black staples, it's an option that's not "too aggressive."
Safe to use every day and paraben-free, Capri Blue Volcano wash infuses tangerine and grapefruit essential oils into its blend. It promises top notes of tropical fruit, middle notes of sugared citrus, and a base of mountain greens.
With its refill format (the packaging of which is also recyclable), Chaz shares that DedCool's Dedtergent "can be used for machine loads or handwashing, and is safe on any washable item, from bedsheets to intimates." Infused with the line's best-selling fragrance, Milk, expect "undertones of amber, hues of musk, and the brightness of bergamot."
For those hoping to prioritize plastic-free, water-free options over fragrance, Blueland's starter pack offers training wheels into the waterless revolution. Refills come in compostable paper, and tablets skip toxins like dyes, petroleum, and ammonia.
Noodle & Boo's formaldehyde-free formula is plant-based and biodegradable. It's also (perhaps obviously) safe for both infants and the fibers of those weirdly expensive baby clothes that you hope to pass on and pass down.
Beloved in fragrances from Glossier to Tom Ford, "oud" is derived from agarwood, said to be the most expensive wood on the planet. Found within Tangent's denim-friendly wash, the clean, organic formula won't corrode and weaken cotton fibers.
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